ESTIMATE for muracha | Atlanta, gA

Shoot DATE —April ‘26

KEY OBJECTIVES

Lifestyle + Product Campaign imagery
for Muracha in April 2026

SCOPE & INVESTMENT SUMMARY

Photography Creative Fee/Usage

$5500
Full day (up to 10 hours) flat rate creative fee and usage for digital/socials including all travel Nashville-Atlanta.

Final Deliverables

Final deliverables include 30-40 edited high resolution JPEG images with light retouching included in the creative fee. Additional, more intensive retouching can be requested post-shoot at $125/image.

Photo Assistant + Gear Rental

$750-1000 Range

Depending on final creative needs and whether sourced in Nashville or Atlanta.

Additional Production Support

Stylist Estimate: $1200/Day + Travel (If Applicable)
Prop Budget: ___
HMU Estimate: $1200/Day
Talent Estimate: $1500-2000/Day

Total Est. Investment — $9,950-10,700

Final billing to reflect actual, not estimated expenses. Actual amounts are subject to normal trade balance of 10%. This estimate is valid for 30 days from date of issue.

Please note that any variations from the approved shot list must be discussed and negotiated before the job is awarded. Estimate is based on layouts provided and does not allow for any additional versions, set-ups or major prop changes without added scope.

TERMS & CONDITIONS

Payment Terms

No sequential liability is accepted.
50% upon award, 50% upon completion/delivery.

A payment schedule is created for clear due dates for CLIENT for each project phase.
Purchase order/contract is required prior to start the production.

The first invoice is due upon receipt for project to begin. Future invoice payment is due within 30 days of receipt of invoice. CLIENT will be charged a late fee of 1.5% of the outstanding amount per each day that Photographer does not receive payment.

Estimates

The fees provided above are good faith estimates based upon information gathered to date. Changes in the scope of the project may necessitate additional fees, which will be shown on invoices. The CLIENT’S approval shall be obtained for increases in scope with a clearly written change order. Sales Tax: The CLIENT shall be responsible for the payment of sales tax, if any such tax if due.

Revisions & Approval Processes

Scope is noted to include the number of options presented and rounds of revisions included. Additional revisions beyond scope will incur a Change Order with adjusted SOW cost. Hourly revisions charged at a rate of $125/hr to be billed to CLIENT.

Grant of Rights

Rights licensed upon full payment of invoice and subject to terms and conditions as outlined in contract.

Default in Payment

CLIENT shall assume responsibility for all collection and legal fees necessitated by default in payment.

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